Boylesports is Ireland's largest independent bookmakers. Since the company was established in 1989 by John Boyle, they have been recognised for setting new standards of customer service in the industry in Ireland. The Boylesports team, made up of over 750 employees, are highly trained, passionate about sports and betting and committed to offering customers a service that is second to none.  Boylesports operates the bookmaking business in the UK and Ireland, spanning over 130 shops, as well as online and Fon-A-Bet operations.

The Challenge

A rapidly growing business in a challenging economic climate demanded that Boylesports quickly implement new financial systems that allowed them to:

• Gain access to real time financial information across its entire business.
• Build a scalable, flexible system to support business growth.
• Provide greater control of expenditure across all cost functions.
• Simplify and centralise key accounting functions.
• Source a comprehensive, industry specific, cost-effective solution in a timely manner, ensuring minimum disruption to day-to-day business processes on implementation.

The Approach And Solution

System Dynamics deployed Oracle E-Business Suite using Oracle Business Accelerators easy-to-use rapid implementation process tools, ensuring a fast and seamless implementation rolled out over a 4 month period, resulting in savings of 30% on overall project costs.

Boylesports engaged Oracle Certified Partner System Dynamics to provide a tailored solution, implementing a mix of industry functionality and leading business process standards across the group using Oracle Business Accelerators.

The Benefits

• Boylesports gained greater transparency and visibility of business activity with Oracle Financials, providing drill-down access to real time figures.
• Ensured greater cost control, enhancing margins while providing timely financial data to support management decisions.
• Reduced man-hours spent on standard accounting administration, freeing up staff to focus on more customer orientated projects.
• Leveraged Oracle Purchasing to adopt a streamlined procurement strategy, resulting in more competitive price terms with suppliers and overall procurement cost savings.
• Provided a robust, scalable and flexible system, supporting Boylesports’ business expansion plans.